Privacy Policy for Ayaani Diamonds, Kenya

Last Updated: January 20, 2026

At Ayaani Brand Ltd, we respect your privacy and are committed to protecting your personal data in accordance with the Kenya Data Protection Act, 2019. This policy explains how we collect, use, and safeguard your information when you visit our website or purchase our lab-grown diamonds.

  1. Lawful Basis for Processing

In compliance with Kenyan law, we only process your data when we have a legal basis to do so, including:

    • Consent: When you explicitly agree to receive our marketing newsletters.
    • Contractual Necessity: To process and deliver your jewellery orders.
    • Legal Obligation: To comply with tax laws (KRA) and Anti-Money Laundering (AML) regulations.
  1. Information We Collect

We collect information necessary to provide a luxury shopping experience:

    • Identity Data: Name, title, and National ID/Passport number (required for high-value transactions/KYC).
    • Contact Data: Delivery address, email, and Kenyan mobile number (e.g., for M-Pesa notifications).
    • Financial Data: Payment details (processed securely via encrypted gateways).
    • Technical Data: IP address, browser type, and location data (to show prices in KES).
  1. Payment Security & M-Pesa

We prioritize the security of your financial transactions:

    • Encryption: We use SSL (Secure Sockets Layer) technology to protect your data.
    • Mobile Money: For payments via M-Pesa, we do not store your SIM PIN. All transactions are authorized directly through your mobile device.
    • Card Payments: We use PCI-DSS compliant payment processors to secure any card information shared on our portal.
  1. Data Sharing & International Transfers

We may share your data with:

    • Logistics Partners: Reliable partner couriers (e.g., Aramex, G4S, DHL) to deliver your purchased product.
    • Regulators: The Kenya Revenue Authority (KRA) or law enforcement if required by law.
    • Cross-Border Transfers: If your data is stored on servers outside Kenya (e.g., Shopify servers), we ensure the destination country has “adequate” data protection laws as required by the ODPC.
  1. Your Rights as a Data Subject

Under the Kenya Data Protection Act, you have the following rights:

    • Right to be Informed: To know how your data is being used.
    • Right of Access: To request a copy of the personal data we hold about you.
    • Right to Rectification: To correct inaccurate or incomplete information.
    • Right to Erasure (Right to be Forgotten): To request deletion of your data where it is no longer necessary.
    • Right to Object: To opt-out of direct marketing at any time.
  1. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements (typically 7 years for financial records in Kenya).

  1. Contact Our Data Protection Officer

If you have questions about this policy or wish to exercise your rights, please contact us:

About AYAANI DIAMONDS

Ayaani Brand Ltd specializes exclusively in lab-grown diamond jewellery. Our goal is to make diamonds accessible, affordable, and sustainable for every household.

AYAANI uses CVD lab grown diamonds, known for their exceptional clarity, shine, and stability. Customers receive only certified and ethically produced gemstones.

All our diamonds are independently certified by labs like SGL, detailing the 4Cs and are eco-conscious and produced with sustainable practices, ensuring our jewellery is conflict-free and environmentally responsible.

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